You don’t have enough space to provide all the information most prospects need to make a buying decision chapas personalizadas. Instead, use your postcard to generate sales inquiries.
Begin your postcard by briefly stating the major benefit(s) you offer. Then use the remainder of your postcard to motivate readers to get more information from a source where you can close sales …such as at your web site or from a phone number they can call.
Tip 4: Get Right to the Point
Postcards are delivered “ready to read” direct marketing. Take advantage of this branding agency. Get right to the point to capture the reader’s attention immediately. This makes it difficult for prospects to avoid reading your postcard – especially if your entire message is brief and easy to read.
Tip 5: Go First Class
Send your postcards by First Class Mail. It costs only 23 cents in the US if make them at least 3 1/2 by 5 inches but not over 4 1/4 by 6 inches.
This gives you all the benefits of First Class Mail for just a few cents more than Standard Mail (“bulk rate mail”) …and it produces a lot more replies.
Tip 6: Watch Your Timing
Send your postcards so they arrive on Tuesday or Wednesday. The volume of mail delivered in the US on those days is usually light and your postcards won’t have to compete with a lot of other mail delivered at the same time.
Try to avoid having your postcards delivered on Monday.
