Risqu? lingerie commercials are purposely banned by the companies to give an already popular video even more legs. Advertising agencies have sprung up that specialize in planting or ?seeding? commercials on popular blogs and video sites.
Does viral marketing carry software that could destroy your computer or invade your privacy? In spite of the sinister aspect of the name, the answer is emphatically ?no.? At its worst, it might cut down on company productivity and eat up bandwidth?but, hey, who among us hasn?t wasted a few minutes out of the day to check out a dancing baby or singing bunny? Viral marketing gets its name from the nature of its potential to rapidly propagate, but it is essentially word-of-mouth in electronic format.
Everyone probably remembers the first and most widely cited example of a viral?the Hotmail tagline. Millions of new Hotmail users were generated by this clever gimmick, though today, hardly anyone probably signs up for e-mail after reading the advertising in a signature. Recent examples of virals include Burger King?s Subservient Chicken, and the JibJab cartoon that lampooned both of the Presidential candidates.
Does viral marketing work for the B2B marketer? We think it can, and it does, often in unexpected ways.
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